30 September 2026 · Copy for the new Christmas ad set inside Evergreen, launching Tuesday 7 October. It will sit on every Christmas ad (Holly, Gingham, Icicle and the general Christmas content), so no text describes a particular picture, and none of it is about gifting: that has its own campaign and its own page. All five texts say the same thing, written five different ways, so we learn how your buyers like to hear about Christmas. Edit anything straight on the page, mark each line approved or rejected, then press Send.
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Is Icicle new this year, and is anything limited edition? We call Icicle "new" (we cannot find it before 2026). Last year's copy said "limited edition", but no 2026 Christmas product page does, so we have left it out. If it is true, it can go back in.
Where should these ads link? The Christmas products are still drafts in Shopify, so there is no live Christmas collection page yet. Send us the link once it is set up and we will point every ad at it.
Christmas ad set (inside Evergreen)about 50 ads · 5 main texts · 5 headlines
Your usual buyers, buying a Christmas Pott and scent for their own home.
Every text says the same three things: the Christmas Potts are here (Holly, Gingham and the new Icicle), they come with Noël, Fir or Starlight, and the Pott stays with you long after Christmas. Only the way it is written changes, shown on each card. Meta will favour one or two, and that tells us how to write the next Christmas round. Each text names all three Potts so it works on a Holly, Gingham or Icicle picture alike. Last year the Christmas copy that did best was about the Pott lasting "far beyond Christmas", and none of it named the scents, so both are in here.
Which writing structure each text uses, and what it tells us
AnnouncementOpens with the news ("Our Christmas Potts are here!"), then what they are. The way you like to open a drop. A win tells us buyers respond to news, so every Christmas drop opens this way.
Testimonial firstOpens with a real customer's words about her Christmas Pott, then the range. A win tells us buyers trust other buyers most at Christmas, so more review-led Christmas ads.
Question and listAsks which Christmas scent is theirs, then lists Noël, Fir and Starlight with what each smells of. None of last year's Christmas ads named the scents at all. A win tells us the scent is what people want to know about, so name it in every Christmas ad.
Set-up and twistA plain first line (these are Christmas candles), then the turn: the Pott stays with you after Christmas. Last year's best Christmas copy was about the Pott lasting "far beyond Christmas". A win tells us that idea works for people buying for themselves too.
Short copyTwo plain sentences, no story. The baseline. If it wins, your buyers want less reading at Christmas and we write shorter everywhere.
Primary Text
P1 · Our Christmas Potts are here Testing: writing structureStructure: AnnouncementEditedRevised since your edit
Our Christmas Potts are here!
There's Holly in a deep forest green, Gingham with its hand-painted red and white check, and the new Icicle, a pale blue and white glaze that changes in the light.
Each one comes with a Christmas candle in Noël, Fir or Starlight.
When the candle has finished, simply keep your Pott and pop in whatever scent you fancy next...
We have revised this line since you edited it.
P2 · Lorraine's Holly Pott Testing: writing structureStructure: Testimonial firstEditedRevised since your edit
"Second year I have bought “Fir” for my Christmas fragrance, love the Holly pot, lovely shade of green" ⭐⭐⭐⭐⭐ Lorraine M.
Holly is back for Christmas, alongside Gingham and the new Icicle Pott, with Noël, Fir and Starlight candles to go in them.
Every Pott is handmade and made to stay with you for years.
Only the candle refill inside changes.
We have revised this line since you edited it.
P3 · Which Christmas scent is yours? Testing: writing structureStructure: Question and listEditedRevised since your edit
Which Christmas scent is yours?
Noël is orange, cinnamon and clove, sweet and warmly spicy.
Fir is pine, eucalyptus and sandalwood, rather like having the tree in the room.
Starlight is bergamot, lemon, mandarin and a little cinnamon, for a crisp winter's night.
Each one comes in a handmade Christmas Pott, Holly, Gingham or the new Icicle, and the Pott is yours to keep for years.
We have revised this line since you edited it.
P4 · The Pott stays after Christmas Testing: writing structureStructure: Set-up and twistEditedRevised since your edit
Our Christmas candles are made for December, of course.
The Pott they come in isn't.
When the candle has finished, your Holly, Gingham or Icicle Pott simply stays out with whatever scent you fancy next, and it's ready to come back into its own next Christmas.
Every one is handmade and made to stay with you for years.
We have revised this line since you edited it.
P5 · Christmas, briefly Testing: writing structureStructure: Short copyEditedRevised since your edit
Holly, Gingham and the new Icicle Pott are here for Christmas, with our Noël, Fir and Starlight candles.
Handmade, refillable, and yours to keep for years.
We have revised this line since you edited it.
Headlines
H1Our Christmas Potts are hereEdited
sentence-case version of "Limited Edition Christmas Potts Have Arrived" (2.09x last year), without the limited-edition claim
We have revised this line since you edited it.
H2Holly, Gingham and the new IcicleEdited
names all three Potts, so it fits every picture
We have revised this line since you edited it.
H3Noël, Fir and Starlight are backEdited
the scents, never named in last year's ads
We have revised this line since you edited it.
H4A Pott you'll keep after ChristmasEdited
pairs with P4
We have revised this line since you edited it.
H5Pott CandlesEdited
proven: 3.15x last Q4, including the Christmas carousels at 2.86x
We have revised this line since you edited it.
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